Partnering on the Eldercare Continuum: Strategy to Action


Hybrid of online and on-campus:
November 18, 2015 – December 15, 2015
November 2, 2016 – November 21, 2016

March 8, 2017 – March 28, 2017

*Online faculty to be announced summer 2016.

The senior market is highly competitive, whether you are competing for referrals, private, or bundled payments, and your managers have to be ready.


Product Description

Give Your Team the Accuracy and Skills They Need
Often, our outreach professionals are continuing actions of the past without adjusting to or taking advantage of market changes. Make no mistake, the senior market is highly competitive, whether you are competing for referrals, private, or bundled payments, your managers have to be ready. The forces driving competition are complex, as are the solutions.

Upon completion of the course, you will be able to:

  • Explain the position and strategy of your organization on the continuum of care, aiming at “market creation”.
  • Analyze the situation to get to the right value elements and partnering targets.
  • Describe skill and capabilities needed for partnering.
  • From case study lessons, plan actionable direction and foundation of medium term partnering strategy.

This course consists of 1 live meeting + 2 weeks of online learning.


Nursing Home Administrators: 14
Berkshire AHEC is approved by the Massachusetts Board of Nursing Home Administrators to provide education credits for nursing home administrators.

Berkshire AHEC is approved by the Board of Examiners of Nursing Home Administrators for the State of New Hampshire Division of Health Professions. 9 hours.

Sponsor: Berkshire AHEC

Nursing: 14
This program meets the requirements for nursing contact hours as specified by the Massachusetts Board of Registration in Nursing – 244 CMR 5.04
Sponsor: Berkshire AHEC

Successful Completion Requirements:
Participants seeking CE credit are expected to sign in and out at each session, attend the entire program, and complete all evaluations. Continuing Education

Social Work: 14
This program has been approved for Social Work Continuing Education hours for relicensure, in accordance with 258 CMR. Collaborative of NASW and the Boston College and Simmons Schools of Social Work Authorization Number D 70673. Social Work CEUs are granted by ELDER Management Education.

Grade report
Upon completion of a course, Lasell College will send a final grade report indicating a grade of pass or fail. A course average of >70 is a pass.

Transcript of ELDER Management courses can be requested from Lasell College.
Request a transcript.

Professional Certificate of Eldercare Management
courses-certificateYou will receive a certificate of completion for each course you take.

To earn your Professional Certificate in Eldercare Management from Lasell College, you must complete the 5 ELDER Management courses.

Learn more about our Professional Certificate Tracks.


Courses 1 2 3 4 5
Price per course $775 $725 $700 $675 $650
Volume Discount $1,450 $2,100 $2,700 $3,250
LeadingAge member 10% discount $697.5 $1,305 $1,890 $2,430 $2,925
Early enrollment discount
Two months prior to course start $1,900 $2,500 $3,050
LeadingAge member 10% discount $1,710 $2,250 $2,745


MarkHFriedmanMark Friedman

“The methods and tools used in this class are are both proven in use and in scale (from small to big applications). They are flexible to use for innovation, planning partnering fit and approach, and you can use them in whole or in part as they best suit your needs.”

Meet the ELDER Faculty

DavidBeckerDavid Becker

“The continuum of health care continues to evolve. New partnerships and collaborations are imperative to make sure that organizations have the referral flow to continue to thrive. Being part of this class will give you a broader perspective of the continuum and how leadership identifies and puts into action partnerships that will ultimately sustain an organization. Even though this part of the Strategic Management Track is aspirational, and partnering is not within the control of each of you as an individual manager, it is a trend you need to be aware of as a future leader.

New partnerships that form are going to mean your job and team will have to adapt day-to-day operation to the new needs of the market. As a team member, your ability to make partnerships work will help your organization thrive, and likely become something new … or cease to exist in a number of years.

Look for opportunities around you, and see how health care organizations are forming networks, merging, branding and re-naming — all forms of partnering that will influence the future of our profession for our working careers.”

Meet the ELDER Faculty