The Who, What, When and How Tos of Marketing to Matures
Today’s health care and housing choices are as varied and complex as the mature consumers
making these decisions. To succeed, leaders need to understand both the fundamentals of
marketing strategy and management AND the latest techniques. This course is designed to
develop the strategic mindset and organizational skills needed to create and/or implement
integrated marketing communications that yield a competitive advantage.
Upon completion of the course, you will be able to
- Define which part of mature market you are (or should be) targeting and the related,
strategic marketing concepts that would benefit your organization.
- Set priorities for an integrated marketing communication strategy for a targeted segment.
- Describe organizational skills and actionable direction implementing integrated marketing strategy in medium term.
This course consists of 1 live meeting + 2 weeks of online learning.
Nursing Home Administrators: 20
Berkshire AHEC is approved by the Massachusetts Board of Nursing Home Administrators to provide education credits for nursing home administrators.
Berkshire AHEC is approved by the Board of Examiners of Nursing Home Administrators for the State of New Hampshire Division of Health Professions. 9 hours.
Sponsor: Berkshire AHEC
This program meets the requirements for nursing contact hours as specified by the Massachusetts Board of Registration in Nursing – 244 CMR 5.04
Sponsor: Berkshire AHEC
Successful Completion Requirements:
Participants seeking CE credit are expected to sign in and out at each session, attend the entire program, and complete all evaluations. Continuing Education
Social Work: 14
This program has been approved for Social Work Continuing Education hours for relicensure, in accordance with 258 CMR. Collaborative of NASW and the Boston College and Simmons Schools of Social Work Authorization Number D 70197
. Social Work CEUs are granted by ELDER Management Education.
Upon completion of a course, Lasell College will send a final grade report indicating a grade of pass or fail. A course average of >70 is a pass.
Transcript of ELDER Management courses can be requested from Lasell College.
Request a transcript.
Professional Certificate of Eldercare Management
You will receive a certificate of completion for each course you take.
To earn your Professional Certificate in Eldercare Management from Lasell College, you must complete the 5 ELDER Management courses.
Learn more about our Professional Certificate Tracks.