SMASH, the annual Senior Care Marketing Summit, just ended and we at ELDER agree that the world of marketing is rapidly changing– while senior living and senior health care struggle to keep up. Of the many concepts discussed*, those that resonated most with us include:
The conference is over, now what?
Here’s an idea: build on growth ideas presented during fall conference season by developing your own plan. Grow with the support of award winning practitioners who are handling the rapid changes in the world of senior marketing and relationship-building first hand:
Erin Read is Director of Strategic Planning at Creating Results, where she focuses intently on Baby Boomers and seniors. She is the “Dean” of the agency’s in-house training program, the Mature Marketing Academy, and regularly addressed regional, national and international audiences.
Kate Salmon from Salmon Health is Director of Marketing Communications and Community Relations at Salmon Health and Retirement, where she works with all campus teams developing marketing, sales, and community outreach.
Together, Erin and Kate will combine their expertise to teach our upcoming Marketing Course in January.
Mark Friedman is the Owner of Boston Senior Helpers where he experiences the senior market in its current state of change first hand. As partner at ESCI, a strategy consulting firm, Mark presents at schools of management and online on how to find growth through innovation. He applies those concepts to the senior continuum with the ELDER Management-Lasell College program.
David Becker, CEO of Penacook Place, is an expert in partnering realities in the reimbursed market space. As CEO He works daily on partnering across the continuum to provide better patient care in northeastern Massachusetts.
In our upcoming Partnering course, Mark and David will be exploring Blue Ocean Strategy and how to create growth innovation via partnering relationships.
All 4 of these practitioners focus on how you manage your team for growth— to link growth strategy and marketing strategy together. For a short time, we are allowing a limited number of registrants to take both courses for the price of one. Register for Partnering Across the Eldercare Continuum and get Marketing: Developing a Mature Consumer Strategy for free! Get more info here.
*See keynote slides from SMASH 2015 here.